{"id":39205,"date":"2021-09-15T18:01:29","date_gmt":"2021-09-15T16:01:29","guid":{"rendered":"https:\/\/fotc.com\/?p=39205"},"modified":"2021-09-29T13:35:35","modified_gmt":"2021-09-29T11:35:35","slug":"cum-sustin-google-cloud-platform-inteligenta-artificiala-comertul-electronic","status":"publish","type":"post","link":"https:\/\/dev.fotc.com\/ro\/blog\/cum-sustin-google-cloud-platform-inteligenta-artificiala-comertul-electronic\/","title":{"rendered":"Cum sus\u021bin Google Cloud Platform \u0219i inteligen\u021ba artificial\u0103 comer\u021bul electronic"},"content":{"rendered":"\n<p>Aproximativ 16% din v\u00e2nz\u0103rile cu am\u0103nuntul se realizeaz\u0103 online \u00een prezent. Se anticipeaz\u0103 c\u0103 p\u00e2n\u0103 \u00een 2023 comer\u021bul electronic va prelua 22% din pia\u021b\u0103. Sectorul v\u00e2nz\u0103rilor devine din ce \u00een ce mai digitalizat &#8211; chiar \u0219i magazinele care v\u00e2nd produse de baz\u0103 precum c\u0103r\u0103mizi beneficiaz\u0103 acum de sprijinul noilor tehnologii \u00een domenii precum logistica, gestionarea ciclului de via\u021b\u0103 al produselor \u0219i prognozarea cererii. Una dintre ramurile care intereseaz\u0103 e-comer\u021bul este inteligen\u021ba artificial\u0103, care poate prelua unele sarcini de la angaja\u021bi, u\u0219ur\u00e2nd complet munca \u00een unele domenii sau \u00eendeplinind sarcini inaccesibile de c\u0103tre om \u00een altele.<\/p>\n\n\n\n<p><a href=\"https:\/\/fotc.com\/ro\/google-cloud-platform\/\" class=\"ek-link\">Google Cloud Platform<\/a> de\u021bine \u00een portofoliul s\u0103u de servicii cloud solu\u021bii IA (inteligen\u021b\u0103 artificial\u0103) dedicate industriei comer\u021bului electronic. GCP sprijin\u0103, printre alte servicii, c\u0103ut\u0103rile de produse dup\u0103 imagine sau recomand\u0103ri inteligente. \u00cen articolul acesta v\u0103 vom ar\u0103ta cum se poate folosi inteligen\u021ba artificial\u0103 \u00een comer\u021bul electronic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ce-este-inteligen-a-artificial\">Ce este inteligen\u021ba artificial\u0103?<\/h2>\n\n\n\n<p>Inteligen\u021ba artificial\u0103 (IA) este o ramur\u0103 a informaticii care implic\u0103 crearea de ma\u0219ini capabile de auto-\u00eenv\u0103\u021bare. Acestea ar trebui s\u0103 imite modul \u00een care oamenii g\u00e2ndesc \u0219i s\u0103 ac\u021bioneze, rezolve probleme, trag\u0103 concluzii \u0219i \u00ee\u0219i dezvolte cuno\u0219tin\u021bele. Tehnologia artificial intelligence este g\u00e2ndit\u0103 ca un sprijin pentru resursa uman\u0103, preg\u0103tit\u0103 s\u0103 preia sarcini simple sau elaborate de la oameni.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Putem \u00eent\u00e2lni inteligen\u021ba artificial\u0103 \u00een numeroase domenii, precum \u0219i:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>asisten\u021b\u0103 medical\u0103 \u2013 IA poate sprijini autodiagnosticarea pacien\u021bilor, minimiz\u00e2nd astfel gradul de ocupare \u0219i aglomerare al al angaja\u021bilor din industria medical\u0103,<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>sectorul financiar &#8211; IA, prin analizarea actual\u0103 \u0219i istoric\u0103 de date \u0219i corela\u021bii \u00eentre ele, ajut\u0103 la luarea deciziilor de afaceri,<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>robotic\u0103 &#8211; modelul de aspirator Roomba 980 folose\u0219te AI pentru a scana dimensiunile camerei, pentru a identifica obstacolele \u0219i pentru a re\u021bine aceste informa\u021bii pentru a optimiza cur\u0103\u021benia casei,<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>social media &#8211; Facebook dezvolt\u0103 un sistem de recunoa\u0219tere a fe\u021bei; Twitter urm\u0103re\u0219te \u0219i elimin\u0103 post\u0103rile care con\u021bin discursuri de ur\u0103 sau sus\u021bin activit\u0103\u021bi teroriste (\u00een prima jum\u0103tate a anului 2017, Twitter a interzis 300.000 de conturi conectate la organiza\u021bii teroriste &#8211; 95% din acestea au fost identificate cu ajutorul inteligen\u021bei artificiale);<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>deep learning (\u00eenv\u0103\u021barea profund\u0103) \u2013 IA se axeaz\u0103 pe construirea de sisteme care pot \u00eenv\u0103\u021ba \u0219i \u00eembun\u0103t\u0103\u021bi procese \u00een func\u021bie de datele pe care le proxeseaz\u0103. O diferen\u021b\u0103 important\u0103 este faptul c\u0103, de\u0219i toate sistemele e machine learning sunt IA, nu toate formele de IA sunt machine learning.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exemple de utilizare a inteligen\u021bei artificiale \u00een comer\u021bul electronic<\/strong><\/h3>\n\n\n\n<p>Sectorul comer\u021bului electronic beneficiaz\u0103, de asemenea, din dezvoltarea inteligen\u021bei artificiale. <strong>Tehnologia v\u0103 permite s\u0103 scuti\u021bi angaja\u021bii de sarcini simple, repetitive, oferindu-le mai mult timp pentru activit\u0103\u021bi valoroase, creative sau rezolvarea unor probleme mai dificile.<\/strong> IA, de asemenea, ajut\u0103 la interpretarea nevoilor clien\u021bilor pe scar\u0103 larg\u0103, desf\u0103\u0219oar\u0103 activit\u0103\u021bi analitice \u0219i sprijin\u0103 luarea deciziilor bazate pe date.<\/p>\n\n\n\n<p>Exemple de activit\u0103\u021bi pe care AI le poate desf\u0103\u0219ura \u00een comer\u021bul electronic:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>sugestii personalizate <\/strong>pentru articole care ar putea fi de interes pentru clien\u021bi,<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>op\u021biuni de <strong>c\u0103utare a unui produs pe baza unei fotografii<\/strong> sau a unei imagini,<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>r\u0103spunsuri \u0219i client service la \u00eentreb\u0103rile clien\u021bilor<\/strong> (prin chat \u0219i prin linia de asisten\u021b\u0103 telefonic\u0103), sau dac\u0103 este necesar redirec\u021bionarea clientului c\u0103tre agentul de servicii,<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>gestionarea <strong>canalelor de comunicare<\/strong>, de ex. direc\u021bionarea apelurilor pe linia de asisten\u021b\u0103 telefonic\u0103 sau chat c\u0103tre cei mai adecva\u021bi agen\u021bi de servicii,<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>interpretarea inten\u021biilor apelantului \u0219i<strong> sprijinirea agentului<\/strong> \u00een timpul conversa\u021biei (de exemplu, prin prezentarea de indicii sau materiale utile),<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>prognozarea tendin\u021belor v\u00e2nz\u0103rilor<\/strong>,<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>monitorizarea poten\u021bialelor probleme<\/strong> \u00een func\u021bionarea magazinului sau a procesului de v\u00e2nzare,<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>optimizarea serviciilor \u0219i proceselor de v\u00e2nzare prin <strong>analizarea unor factori <\/strong>precum loca\u021bia clien\u021bilor, cererea, nivelul de satisfac\u021bie cu serviciul sau articolul, disponibilitatea produsului, timpul de expediere sau dimensiunile coletului,<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>ac\u021biuni precum <strong>acceptarea return\u0103rilor sau reclama\u021biilor,<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>p\u0103strarea stocurilor de produse sau furnizarea de asisten\u021b\u0103 \u00een acest domeniu.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Inteligen\u021ba artificial\u0103 pe platforma GCP \u2013 solu\u021bii pentru comer\u021b electronic<\/h2>\n\n\n\n<p>Google este con\u0219tient de cerin\u021bele clien\u021bilor pentru magazinelor online. Pre\u021bul atractiv \u0219i livrarea rapid\u0103 au \u00eencetat de mult s\u0103 joace rolul principal. Acum, pe l\u00e2ng\u0103 viteza de func\u021bionare, stabilitatea \u0219i disponibilitatea site-ului, foarte mult conteaz\u0103 \u0219i u\u0219urin\u021ba cu care se poate face o achizi\u021bie, oferta personalizat\u0103 sau\u00a0serviciul\u00a0impecabil.<\/p>\n\n\n\n<p>Multe magazine din \u00eentreaga lume \u2013 mici sau mari \u2013 utilizeaz\u0103 solu\u021biile Google Cloud Platform pentru a oferi clien\u021bilor lor cea mai bun\u0103 experien\u021b\u0103 posibil\u0103. Cloud-ul GCP asigur\u0103 stabilitate, securitate \u0219i scalabilitate. \u00cen plus, permite analize avansate sau suport pentru servicii, v\u00e2nz\u0103ri \u0219i cump\u0103rare mul\u021bumit\u0103 \u00eenv\u0103\u021b\u0103rii automatizate \u0219i inteligen\u021bei artificiale.<\/p>\n\n\n\n<p>Vezi \u0219i:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/fotc.com\/ro\/blog\/google-cloud-platform-ce-este\/\" class=\"ek-link\">Ce este Google Cloud Platform \u0219i \u00een ce mod sprijin\u0103 afacerile?<\/a><\/li><li><a href=\"https:\/\/fotc.com\/ro\/blog\/configurarea-google-cloud-platform\/\" class=\"ek-link\">Cum se poate crea \u0219i configura un cont pe Google Cloud Platform?<\/a><\/li><li><a href=\"https:\/\/fotc.com\/ro\/blog\/google-cloud-platform-20-de-motive\/\" class=\"ek-link\">20 de motive pentru a alege infrastructura cloud GCP<\/a><\/li><\/ul>\n\n\n\n<p>Portofoliul Google Cloud Platform include servicii care, utiliz\u00e2nd inteligen\u021ba artificial\u0103, v\u0103 permit s\u0103 oferi\u021bi clien\u021bilor experien\u021be pozitive, s\u0103 u\u0219ura\u021bi munca echipei \u0219i, \u00een acela\u0219i timp, s\u0103 cre\u0219te\u021bi conversia \u00een magazinul online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u0103utarea produsului dup\u0103 imagine \u2013 Vision Product Search<\/h3>\n\n\n\n<p>Vision Product Search este un serviciu care permite c\u0103utarea unor produse specifice sau similare din punct de vedere vizual.\u00a0<strong>Clientul face o fotografie a articolului sau posteaz\u0103 o imagine a produsului, iar sistemul \u00eel redirec\u021bioneaz\u0103 c\u0103tre fi\u0219a acestui articol sau a unui articol similar.<\/strong>\u00a0Datorit\u0103 acestui fapt, clien\u021bii pot g\u0103si imediat un produs, f\u0103r\u0103 a fi nevoie s\u0103 caute manual pe internet sau pe site-ul magazinului \u0219i f\u0103r\u0103 s\u0103 deschid\u0103 multiple subpagini sau file. Acest lucru ofer\u0103 o mare comoditate clientului, iar facilitarea accesului la produs influen\u021beaz\u0103 \u0219i nivelul de conversie pentru business.<\/p>\n\n\n\n<p>Acest serviciu GCP este utilizat deja de IKEA. Susan Standiford, Chief Technology Officer la IKEA, spune c\u0103 utilizarea Vision Product Search poate simplifica \u0219i scurta \u0219i mai mult procesul de achizi\u021bie. Clien\u021bii au astfel acces direct la produsele IKEA oriunde s-ar afla. Acest lucru se traduce printr-o experien\u021b\u0103 mai bun\u0103 pentru clien\u021bi \u0219i o mai mare deschidere a brandului (ceea ce reprezint\u0103 una dintre valorile de baz\u0103 ale companiei).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ikea Showcase (Cloud Next &#039;19)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6PLaVc0rc6o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Recomand\u0103ri personalizate de produse \u2013 Recommendations AI<\/h3>\n\n\n\n<p>Clien\u021bii care navigheaz\u0103 printre rafturile online ale unui magazin online a\u0219teapt\u0103 s\u0103 primeasc\u0103 \u00een c\u00e2mpurile cheie recomand\u0103ri de produse similare sau complementare produselor din co\u0219ul lor. Serviciul GCP Recommendations AI creeaz\u0103 automat sugestii foarte personalizate de articole.\u00a0<strong>Mecanismul ia \u00een considerare de ex. calea de unde a provenit clientului, subpaginile vizualizate, produsele ad\u0103ugate \u00een co\u0219, dar \u0219i modific\u0103rile de sortiment, disponibilitatea produselor, pre\u021burile, promo\u021biile sau ofertele speciale.<\/strong>\u00a0Recommendations AI func\u021bioneaz\u0103 \u00een timp real \u0219i ajusteaz\u0103 constant propunerile la nevoile clien\u021bilor. Mecanismul, analiz\u00e2nd \u00een mod constant comportamentul \u0219i reac\u021biile destinatarilor din industria de commerc, \u00eenva\u021b\u0103 \u0219i creeaz\u0103 potriviri din ce \u00een ce mai bune.<\/p>\n\n\n\n<p>Kathy DePaolo \u2013 VP of Engineering la Disney, \u0219i-a \u00eemp\u0103rt\u0103\u0219it observa\u021biile despre utilizarea Recommendations AI \u00een citirea nevoilor clien\u021bilor \u00een timpul conferin\u021bei Google Cloud Next \u201919.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Reinventing Retail with AI (Cloud Next &#039;19)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pKEmQ1VMxsM?start=903&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Sprijinirea serviciilor de asisten\u021b\u0103 clien\u021bi \u2013  Contact Center AI<\/h3>\n\n\n\n<p>Speciali\u0219tii \u00een servicii clien\u021bi trebuie deseori s\u0103 r\u0103spund\u0103 la \u00eentreb\u0103ri simple, repetitive \u2013 metoda de livrare, metoda de plat\u0103 sau starea comenzii. Acest lucru le \u00eencetine\u0219te munca, \u00eei distrage de la administrarea cererilor mai complexe \u0219i este pur \u0219i simplu frustrant. Pe de alt\u0103 parte, clien\u021bii sunt bloca\u021bi \u00een cozi la linia de asisten\u021b\u0103, sunt trimi\u0219i de la un agent la altul sau a\u0219teapt\u0103 ore \u00eentregi pentru a primi un r\u0103spuns la o \u00eentrebare simpl\u0103.\u00a0<strong>Contact Center AI este un grup de servicii Google Cloud Platform cu ajutorul c\u0103rora v\u0103 pute\u021bi construi propriile instrumente de sprijinire a serviciului clien\u021bi \u0219i de cre\u0219tere a nivelului de satisfac\u021bie a clien\u021bilor.<\/strong>\u00a0Contact Center AI, \u00eempreun\u0103 cu alte servicii Google Cloud Platform (de exemplu, Text-to-Speech, Speech-to-Text sau Natural Language), permite crearea, printre altele, a urm\u0103toarelor:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>un instrument care\u00a0<strong>automatizeaz\u0103 dispunerea apelurilor \u0219i mesajelor<\/strong>\u00a0\u00eentre agen\u021bii de servicii disponibili, direc\u021bion\u00e2nd clientul c\u0103tre cel mai competent specialist,<\/li><li>un\u00a0<strong>comunicator propriu cu chatbot sau sistem IVR<\/strong>\u00a0care poate efectua un serviciu automatizat, bazat pe cuvinte cheie, pentru client cu ajutorul limbajului natural (acest lucru este posibil datorit\u0103 platformei Dialogflow),<\/li><li>un instrument pentru construirea \u0219i dezvoltarea unui\u00a0<strong>sistem de autoservire cu un agent virtual disponibil 24\/7<\/strong>; chatbot-ul poate efectua\u00a0interac\u021biuni personalizate, poate oferi clien\u021bilor r\u0103spunsuri la \u00eentreb\u0103ri simple sau poate decide s\u0103 redirec\u021bioneze o problem\u0103 mai complicat\u0103 c\u0103tre un angajat al serviciului clien\u021bi,<\/li><li><strong>un sistem de asisten\u021b\u0103 pentru agen\u021bii care lucreaz\u0103 la linia de asisten\u021b\u0103<\/strong>; sistemul poate transcrie conversa\u021bia \u00een timp real, poate citi inten\u021biile \u0219i atitudinile interlocutorului folosind leg\u0103turi semantice \u0219i poate oferi agentului materialele sau sfaturile necesare cu privire la modul \u00een care acesta poate desf\u0103\u0219ura o conversa\u021bie pas cu pas pentru a rezolva problema \u0219i a asigura un nivel ridicat de satisfac\u021bie a clientului<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">IA \u00een serviciul conversiei \u0219i satisfac\u021biei clientului<\/h2>\n\n\n\n<p>Contrar celor mai comune p\u0103reri, inteligen\u021ba artificial\u0103 nu va lua locurile de munc\u0103 resurselor umane. Da, va prelua parte din sarcini, dar ne va oferi astfel mai mult timp pentru sarcini mai dificile \u0219i mai satisf\u0103c\u0103toare. IA sprijin\u0103 luarea deciziilor pe baz\u0103 de cifre \u0219i rezultate. \u00cen multe domenii, IA analizeaz\u0103 datele mult mai bine dec\u00e2t oamenii \u2013 asta pentru c\u0103 este capabil s\u0103 vad\u0103 lucrurile dintr-o perspectiv\u0103 mai larg\u0103. \u00cen c\u00e2teva secunde, proceseaz\u0103 cantit\u0103\u021bi mari de date, caut\u0103 numeroase conexiuni, scheme \u0219i trage concluzii.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aproximativ 16% din v\u00e2nz\u0103rile cu am\u0103nuntul se realizeaz\u0103 online \u00een prezent. Se anticipeaz\u0103 c\u0103 p\u00e2n\u0103 \u00een 2023 comer\u021bul electronic va prelua 22% din pia\u021b\u0103. Sectorul v\u00e2nz\u0103rilor devine din ce \u00een ce mai digitalizat &#8211; chiar \u0219i magazinele care v\u00e2nd produse de baz\u0103 precum c\u0103r\u0103mizi beneficiaz\u0103 acum de sprijinul noilor tehnologii \u00een domenii precum logistica, gestionarea &hellip; <a href=\"https:\/\/dev.fotc.com\/ro\/blog\/cum-sustin-google-cloud-platform-inteligenta-artificiala-comertul-electronic\/\">Continued<\/a><\/p>\n","protected":false},"author":19,"featured_media":39248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":5,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[562],"tags":[693,692,695,694],"class_list":["post-39205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-cloud-platform-ro","tag-comert-electronic-2","tag-e-comert","tag-google-cloud-platform-2","tag-inteligenta-artificiala-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cum sus\u021bin Google Cloud Platform \u0219i inteligen\u021ba artificial\u0103 comer\u021bul electronic<\/title>\n<meta name=\"description\" content=\"Google Cloud Platform de\u021bine servicii cloud solu\u021bii de inteligen\u021b\u0103 artificial\u0103 dedicate industriei comer\u021bului electronic. 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